incremental enhancements
Overview
Post launch of Urban Outfitters user generated shopping page, I implemented a few enhancemens to garner additional revenue in a few different ways.
Selling Ad Space
Overview
In 2017, we enabled image pinning to the top of the UGC gallery. The top two rows of content can now be sold as ad placements. This is an example of our launch campaign with Calvin Klein.
Shoppers who visit the UO Community gallery view two times more products during their session than non-browsers, and convert almost a full percentage point higher than those who do not.
Calvin Klein Ad's on Community Page
Calvin Products in Shopping Tray
Video to Enhance Conversion
Overview
Video is known to increase and influence purchase confidence. Working in an agile framework means we improve products incrementally. Video integration was not a part of the MVP deliverable, and was an easy win to enhance and improve this program.
UO Community Page
Product Detail Page
Mobile-web Video Shop
Overview
Working with local vendor, Curalate, we launched the industries first shoppable vertical video product.
Marketing to UOTV on Urban’s Mobile Gateway Features drove 3-5 times more interactions to this feature each day and saw a 0.5% lift in conversion on those respective sessions.
